I started designing letter C combinations because of all the hints starting with the letter C: clean tech, cooling, cryptomining, crypto currency. After multiple proposals it hit me at night. I was thinking about my own star sign, Cancer, the Crab. I recognised the link immediately. Besides the two letters C there’s something much more interesting: on a dark night (from september until april), look for the open cluster of stars in the constellation Cancer as a smudge of light, with about 3 times the moon’s diameter. This surprising cluster is called ‘The Beehive’ as known since ancient times. Everything felt together.
With some imagination, in my logo design for Beehive one can distinguish:
– 2 C’s (facing each other) of ‘Crypto currency’ and ‘Cooling’, the combination of the 2 joining partners;
– 2 C’s of the ‘Crab of Cancer’, the constellation where the Beehive cluster resides;
– the shape of the Cancer constellation, with in the heart the Beehive depicted as a black box, the visual appearance of this cryptomining facility.
The cooling watery Moon is the ruler of the Cancer constellation. Did you know all words having to do with ‘money’ refer to water? Think of money (moon-ey), liquidity, (river) bank, frozen (assets), (cash) flow, (spend money like) water, etc. Take a look at the word ‘crypto currency’… currency = current sea, the domain of the Crab again. You don’t have to understand astrology. It just is.