Masterclasses, presentations and workshops
Discover the hidden power of symbolism in branding and design
Every visual communication tells a story. Yet not everyone sees what truly lies beneath. Symbolism, archetypes, and hidden structures are crucial in branding, design, and marketing. The impact of a logo, color, or shape goes far deeper than the superficial eye perceives. Successful brands deliberately use centuries-old symbolism to create a deeper subconscious connection with their audience and achieve timeless appeal.
Whether you are part of the C‑suite, a marketer, entrepreneur, design professional, teacher, or student, understanding symbolism opens a new dimension in visual communication. In my masterclasses, presentations, and workshops, I challenge you to adopt a strategic perspective and elevate brand experience. Are you ready to discover what others miss?
Types of masterclasses, presentations and workshops
Whether you are seeking an in-depth masterclass, an inspiring keynote, or an interactive workshop, each program is a journey into the essence of visual thinking and hidden meaning.
Symbolism in logo design
One of the most popular sessions explores symbolism in logo design, where we decode the language of icons, signs, and ancient symbols. You’ll discover how major brands integrate well-known symbolism into their logos and how the psychology behind shapes and lines creates a deeper impact on brand perception. Together, we analyze logos, both famous and lesser-known, and uncover their hidden layers. Have you ever wondered why the number 7 appears so often in logos, or what a circle signifies in a branding strategy? This session answers questions like these.
Color psychology in branding
Color is more than aesthetic; it directly influences our emotions and behavior. In this session, we explore how colors shape brand perception. From the calming effect of blue, associated with trust and serenity, to the luxurious appeal of black, which conveys power and refinement, color plays a key role in how we experience brands. We examine why certain colors attract us and how to use this knowledge strategically to strengthen brand identity.
Numerology in logo design
In this session, I reveal the mysterious power of numerology in logo design. Numbers have meanings beyond their numeric value. You’ll learn how numerology influences logo design and branding, and why some brands deliberately choose specific numbers or shapes to enhance their identity.
Sacred geometry in logo design
For those fascinated by patterns and structures, this session explores sacred geometry in design. You’ll learn how mathematical principles, such as the Golden Ratio, are applied not only in nature and art but also in modern branding. We examine examples from architecture, art, and logo design to understand why the pyramids, Leonardo da Vinci, and Apple share common principles.
Archetypes in branding
Archetypes speak directly to our subconscious. These universal symbols, deeply rooted in human psychology, have been used for centuries to tell stories and create connection. In this session, we examine how archetypes are applied in branding and why they strongly influence consumer perception. You’ll see how top international brands choose an archetype aligned with their identity to build emotional bonds with their audience.
Mythology in logo design
From ancient gods to mythical creatures, mythology is full of powerful symbols that have conveyed stories and values for centuries. Major brands use these archetypal images in their logos to create a deeper connection with their audience. Think of the eagle (symbolizing power and vision), the phoenix (rebirth and transformation), or Poseidon’s trident (authority and control). By strategically incorporating mythological elements, a brand can achieve a timeless, almost legendary presence. In this workshop, you will learn how to translate mythological symbolism into a powerful logo that is not only visually strong but also layered with deeper meaning.
Astrology en physiology in logo design
For those seeking inspiration from the cosmos, there is the astrology in logo design workshop. Here, you will discover how stars and planets have been a source of symbolism throughout the centuries, and how astrological signs, celestial bodies, and cosmic symmetry can strengthen brand identities. You will learn how constellations can be translated into powerful visual concepts, and we explore the use of occult physiological and anatomical knowledge in logo design. We dive into the celestial bodies of Above and Below and examine how successful brands strategically apply this knowledge.
Religion, science and mysticism in logo design
For those who wish to explore the deeper, spiritual, and philosophical side of design, there is the religion, science, and mystical studies in logo design workshop. In this session, we examine how religious, scientific, and mystical symbols have been used in branding throughout the centuries, and how iconography from different traditions still exerts influence today. What do Freemasonry, Kabbalah, and ancient Greece have in common in their symbolism? And how can you apply this age-old wisdom to modern design?
Unique customized workshops
For companies, schools, marketing teams, and design agencies, I also offer customized workshops. Tailored to your specific challenge, I develop sessions that perfectly align with your audience and context. Whether it’s a short inspirational session or an extensive masterclass, I provide an experience that delivers new insights, immediately applicable in practice.
Who are these sessions for?
These sessions are designed for professionals who want to think strategically and effectively about brand positioning and visual identity on behalf of their organization. From C‑suite executives and marketing teams to creative agencies and educators.
The sessions are also accessible to aspiring entrepreneurs and designers looking to deepen their insights. Symbolism is everywhere; the only question is: are you ready to see it and use it?
Book a masterclass, presentation, or workshop
Take your C‑suite, management team, marketing professionals, students, or employees on a clarifying and inspiring journey through the realm of symbolism and design. My sessions range from short inspirational talks to in-depth trainings, fully tailored to your business objectives and audience.
Whether on-site, at an event, seminar, or in a one-on-one setting, we coordinate the date, duration, and content to suit your needs. Rates depend on industry, organization size, and group composition. Fill out the contact form below for more information and a customized proposal.