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13 December 2015

IBM logo

Read between the lines more often...

This IBM logo is constructed of the number 13 and the letter M.

The M is the 13th letter of the English alphabet, and represents the primordial waters of creation: Mare, Mother or… Matter! IBM uses blue (color of water!) for emphasizing this feminine, materialistic and magnetic aspect of the brand. Everything is there to attract you to their products.

And the lines? They are there to encourage you to read between the lines more often!

Therefore speak I to them in parables:
because they seeing see not;
and hearing they hear not,
neither do they understand.

Matthew 13 : 13

Please know that letters and numbers in logo design hide more than you would ever suspect. And if you are interested in such a logo design for your company, I can help.

Hire me now!

Yes, I want a powerful logo design!