In this article I discuss the underlying symbolism of brands we recognize from the cafeteria, supermarket or at the service station. Logo designs and names of McDonald’s, Mars, Twix, Sisi, Pepsi, Starbucks and Domino’s seem simple at first glance. But … Read More
In this article I discuss the logos of famous car brands. On their own websites is extensively described how the designers came up to these logos. There are also numerous – mostly international and reputable – designer websites on which … Read More
In my first articles I discussed extensively the literal meaning and origin of the logo; the wave, the wave of creation, the wave of thought (= the Egyptian god Thoth). On Earth, the sun is responsible for the wave motion … Read More
In my previous article I wrote about how the ‘logo’ can be interpreted in various ways. This is important to know, because the sender of a logo has always a certain goal in mind. In most cases, this is done … Read More
In this article on the symbolism in logo design I explain what a logo means to me. Daily, we are inundated with logos and we notice most of them unconscious. Therefore, for you a logo might be just a logo, … Read More
Halloween is nothing to be scared of. It is just an astronomical holiday. It’s a critical point, where a sanctified day (1 November: All Saints’ Day/Hallowmas/Samhain) is preceded by a night (31 October: Halloween) in which the forces of evil … Read More
Alle geregistreerde logo’s, product- of merknamen die op deze website worden vermeld zijn het geregistreerde eigendom van de desbetreffende bezitter.
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