In this article I discuss the underlying symbolism of brands we recognize from the cafeteria, supermarket or at the service station. Logo designs and names of McDonald’s, Mars, Twix, Sisi, Pepsi, Starbucks and Domino’s seem simple at first glance. But … Read More
The Dutch Formula 1 racing talent Max Verstappen recently presented his new logo design on his website. As a graphic designer, I am always interested in new logo designs, but this occassion was a good moment to dive a little … Read More
In this article I discuss the logos of famous car brands. On their own websites is extensively described how the designers came up to these logos. There are also numerous – mostly international and reputable – designer websites on which … Read More
In my first articles I discussed extensively the literal meaning and origin of the logo; the wave, the wave of creation, the wave of thought (= the Egyptian god Thoth). On Earth, the sun is responsible for the wave motion … Read More
In my previous article I wrote about how the ‘logo’ can be interpreted in various ways. This is important to know, because the sender of a logo has always a certain goal in mind. In most cases, this is done … Read More
In this article on the symbolism in logo design I explain what a logo means to me. Daily, we are inundated with logos and we notice most of them unconscious. Therefore, for you a logo might be just a logo, … Read More
Halloween is nothing to be scared of. It is just an astronomical holiday. It’s a critical point, where a sanctified day (1 November: All Saints’ Day/Hallowmas/Samhain) is preceded by a night (31 October: Halloween) in which the forces of evil … Read More
Alle geregistreerde logo’s, product- of merknamen die op deze website worden vermeld zijn het geregistreerde eigendom van de desbetreffende bezitter.
Ik gebruik geen cookies en Google Analytics om uw gedrag in de gaten te houden en ik gebruik ook geen contactformulieren om uw persoonlijke gegevens te verzamelen en op te slaan. De persoonlijke gegevens die ik tijdens het ontwerpproces van u ontvang, gebruik ik alleen om met u te communiceren of om deze te verwerken in de - door uzelf aangevraagde - media die ik voor u ontwerp.
I don’t track you with cookies or Google Analytics and I don't use any website forms for gathering personal information. Concerning data received during the design process by email or telephone: I store this in my personal files offline, only to communicate with you or to use it in the graphic designs I create for you.OK!